Firstbeat Redesign.

Firstbeat Redesign.

Firstbeat Redesign.

Firstbeat Redesign.

Firstbeat Redesign.

Firstbeat is the leading provider of physiological analytics for sports and well-being. We transform heartbeat data into personalized information on exercise, stress and recovery. Hundreds of elite sports teams, wellness professionals, and millions of consumers worldwide trust Firstbeat to enhance performance and well-being.
Firstbeat is the leading provider of physiological analytics for sports and well-being. We transform heartbeat data into personalized information on exercise, stress and recovery. Hundreds of elite sports teams, wellness professionals, and millions of consumers worldwide trust Firstbeat to enhance performance and well-being.
Firstbeat is the leading provider of physiological analytics for sports and well-being. We transform heartbeat data into personalized information on exercise, stress and recovery. Hundreds of elite sports teams, wellness professionals, and millions of consumers worldwide trust Firstbeat to enhance performance and well-being.
Firstbeat is the leading provider of physiological analytics for sports and well-being. We transform heartbeat data into personalized information on exercise, stress and recovery. Hundreds of elite sports teams, wellness professionals, and millions of consumers worldwide trust Firstbeat to enhance performance and well-being.
Firstbeat is the leading provider of physiological analytics for sports and well-being. We transform heartbeat data into personalized information on exercise, stress and recovery. Hundreds of elite sports teams, wellness professionals, and millions of consumers worldwide trust Firstbeat to enhance performance and well-being.
Problem
Problem
Problem
Problem
Problem

Firstbeat went through a redesign during 2019 with the goal of creating a personal, down to earth and easily understandable brand. 

Firstbeat went through a redesign during 2019 with the goal of creating a personal, down to earth and easily understandable brand. 

Firstbeat went through a redesign during 2019 with the goal of creating a personal, down to earth and easily understandable brand. 

Firstbeat went through a redesign during 2019 with the goal of creating a personal, down to earth and easily understandable brand. 

Firstbeat went through a redesign during 2019 with the goal of creating a personal, down to earth and easily understandable brand. 

Solution
Solution
Solution
Solution
Solution

A new strong and coherent brand now helps Firstbeat to be universally recognizable and differentiate itself from competitors.

A Finnish brand agency created the foundation of the redesign and then I took the lead as a brand designer and build upon what the agency created.

A new strong and coherent brand now helps Firstbeat to be universally recognizable and differentiate itself from competitors.

A Finnish brand agency created the foundation of the redesign and then I took the lead as a brand designer and build upon what the agency created.

A new strong and coherent brand now helps Firstbeat to be universally recognizable and differentiate itself from competitors.

A Finnish brand agency created the foundation of the redesign and then I took the lead as a brand designer and build upon what the agency created.

A new strong and coherent brand now helps Firstbeat to be universally recognizable and differentiate itself from competitors.

A Finnish brand agency created the foundation of the redesign and then I took the lead as a brand designer and build upon what the agency created.

A new strong and coherent brand now helps Firstbeat to be universally recognizable and differentiate itself from competitors.

A Finnish brand agency created the foundation of the redesign and then I took the lead as a brand designer and build upon what the agency created.

Year
Year
Year
Year
Year

2018

2018

2018

2018

2018

Role
Role
Role
Role
Role

Branding.

Branding.

Branding.

Branding.

Branding.

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Let's create something awesome!

Let's create something awesome!

Let's create something awesome!

Let's create something awesome!

Let's create something awesome!