Challenge

Firstbeat needed to translate complex physiological information into a brand experience that felt personal, approachable, and easy to understand. The identity also needed to remain distinctive and consistent across a growing number of international digital and physical touchpoints.

My contribution

Building on the initial direction created by an external brand agency, I developed the broader visual system and defined how its colors, typography, imagery, iconography, and graphic elements should be applied across Firstbeat’s different channels and communication materials.

Result

A cohesive visual identity and practical brand guidelines were established across Firstbeat’s website, campaigns, events, presentations, and product communications. The system gave internal teams a consistent foundation and created a more approachable and recognizable brand experience across touchpoints.