Problem

In 2019, Firstbeat aimed to undergo a redesign to establish a brand that felt personal, approachable, and easily comprehensible.

Goal

The initial groundwork for the redesign was laid by a Finnish brand agency, my goal was to build upon that and create the full cohesive experience

Outcome

A robust and cohesive brand was developed, enabling Firstbeat to achieve universal recognition and stand out from competitors. As the brand designer, I subsequently built upon this foundation, ensuring that the brand identity reflected the desired qualities of being personal, down-to-earth, and easily understandable.